Comms overview

Comms is BandBrain's outbound messaging surface. Admins can fan a message out to everyone, a role, a knowledge category, or a specific set of people, across SMS / email.

Where comms live

Dashboard composer: /dashboard/comms — full multi-channel composer with audience picker, preview, and history.
Home page quick card: a slim version on the home page for fast one-off SMS sends.
Via SMS: text BandBrain "text everyone the hotel info for tonight" — the agent handles the lookup, preview, and send.

Channels

Channel	Default	When to use
SMS	ON	Default for most broadcasts. Most reliable on tour.
Email	OFF	Long messages, anything with attachments or links you want preserved.

You can enable any combination per broadcast. A person reachable on multiple channels gets the message on each enabled channel (once per channel, not duplicated).

Audience

Pick from:

Everyone — every roster member
Band & crew — touring members (excludes external roles)
By role — checklist of specific roles
By category — anyone with overlap with the selected knowledge categories (e.g. "everyone with finance access")
Specific people — pick individuals from a checklist

The audience filter resolves at send time, so if you add someone to the roster between Preview and Send, they're included.

Preview + confirm

For SMS specifically, every send goes through a Preview + Confirm step:

Resolves the audience right then
Shows how many people are ready vs skipped (no phone, opt-in pending, opted out)
Shows a sample of recipient names
Confirms the message body

You can only fire the actual send by clicking the confirm button — no accidental sends, even from the agent.

Skipped recipients

A recipient might be skipped because:

No phone — they don't have an SMS channel mapped
Opt-in pending — they were sent the A2P opt-in invite but haven't replied YES
Opted out — they replied STOP at some point

Skipped counts are surfaced both in the preview and on the comms history row so you know who's getting through and who isn't.

History